Creative Juice: Colors Have Feelings, Too


Colors tend to evoke reactions and feelings. Often these reactions are quite subjective based on personal and cultural experiences. As designers, we try to create reactions from our users and one way of doing so is through the use of color. Below is a list of five perception/tone adjectives. To squeeze this juice, create a color palette for each adjective. Each color palette should consist of five colors and best evoke the perception/tone adjective.

Perception/tone adjectives

  • Sophisticated/Luxurious
  • Technical/Dependable
  • Adventurous/Earth-friendly
  • Calm/Relaxing
  • Modern/Athletic

You may create the palettes in one of two ways:

  • Option 1: Use Photoshop or Illustrator to create blocks of solid color, lined up next to each other. Save as a PNG or PDF.
  • Option 2: Use HTML and CSS to create blocks of solid color, lined up next to each other.

Some references to get you started:


  • Explore and create color palettes that evoke a perception/tone.

Materials and Technology

  • Photoshop or Illustrator (Option 1 above) or
  • Text editor and browser (Option 2 above)


  • PNG or PDF file (Option 1) or HTML & CSS files (Option 2), posted to student portal.
  • URL to files posted to eCompanion dropbox.

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